Client ········· Santoni /w socialrise.
Medium ········· Digital
AD ············· Maximilian Mauracher / socialrise.
Published ······ 2020


Several illustrations for “Makers of Beauty”, a social media campaign by Santoni, that draw on the very essence of the brand: its love for beauty that takes its form in classic shapes with modern innovation.

The colour palette recalls the shades employed by Santoni's artisans in their beautifully crafted hand painting. The stark contrast invoked between classicism and these avant-garde images gives new life to a classic product in its ultimate quest for perfection.

© 2022 Max Löffler
2022 — Aschaffenburg, Germany